Challenge Title: “Product Growth Hackathon: PoGoSo App”
Objective: Develop innovative product features and strategies to drive user growth, engagement, and retention for the PoGoSo App, targeting 1 million users in 6 months.
Eligibility: Students from business schools (MBA, PGDM, etc.) and engineering schools (computer science, information technology, etc.).
Challenge Format:
- Team Formation: Students will form teams of 4-5 members, including one team leader.
- Product Brief: Teams will receive a product brief outlining the app’s current features, user metrics, and growth challenges.
- Feature Development:
- Teams will develop innovative product features and strategies to drive user growth, engagement, and retention.
- The growth roadmap should clearly indicate the resource requirements, including the cost breakdown of each activity/head, if any.
- Pitch Presentation: Teams will present their features and strategies to a panel of judges, comprising industry experts and PoGoSo App representatives.
- Judging Criteria:
- Originality and innovation of features and strategies
- Alignment with PoGoSo App’s growth objectives
- Technical feasibility and scalability
- Clarity and persuasiveness of the pitch
Prizes:
- Winner: ₹20,000 cash prize, Runner-up: ₹15,000 cash prize
- Certificates to top 10 teams
- The winner and Runner-up teams will be featured on the PoGoSo website and LinkedIn page
- An opportunity to intern on live product at PoGoSo Pvt Ltd
Timeline:
- Registration: 31 August, 2024
- Case Study Release: 1 September, 2024
- Strategy Submission: 15 September, 2024
- Presentations: 20 September onwards
- Result: 30 September, 2024